With more consumers relying on online channels for holiday shopping, brands need to adapt quickly. The power of content creators—who connect with audiences in ways that feel authentic, relevant, and engaging—can be the secret weapon in your holiday strategy.

As holiday shoppers scroll through social media feeds, hunting for gift ideas and inspiration, brands face an essential question: Is your brand ready to stand out? With more consumers relying on online channels for holiday shopping, brands need to adapt quickly. The power of content creators—who connect with audiences in ways that feel authentic, relevant, and engaging—can be the secret weapon in your holiday strategy. Risefluence is the premiere platform to help brands and agencies discover the right content creators for the right campaign this holiday season.

Graph showing the level of trust in content creator recommendations by age group demographic

Consumer Trust In Creator Recommendations

Risefluence | Why Creators Are Essential For Holiday Success

Discover the top 3 shifts and opportunities in the creator economy that are reshaping how influencers and brands collaborate. Learn how to stand out in a crowded market, build long-term brand relationships, and capitalize on the latest platform features to maximize your earning potential. Perfect for creators and marketers looking to navigate the evolving digital landscape

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Risefluence | 3 Shifts & Opportunities In the Creator Economy

Unlock the power of TikTok Shop to grow your e-commerce sales. Learn how TikTok Shop is a fast growing opportunity for brands and creators as well as how creators boost sales and engagement by staying authentic with their collaboration partners. Discover why millions of Americans love TikTok’s new e-commerce feature and how you can maximize your profits.

TikTok Shop logo that uses the TikTok logo

TikTok Shop Logo

Risefluence | TikTok Shop 101 For Content Creators

TikTok recently launched Creator Search Insights, which is a new feature that makes it easier to track trending search terms on the platform, find high demand topics, products, and content ideas that can take your views and engagement to the next level. 

TikTok recently launched Creator Search Insights, which is a new feature that makes it easier to track trending search terms on the platform, find high demand topics, products, and content ideas that can take your views and engagement to the next level. Creators can see which topics are most popular based on a popularity score or the Recommended Topic label next to the search term. These topics have a high potential for engagement and creators can reference these labels as they shape their content strategies and chart their creative direction.

TikTok Creator Search Insights & TikTok Search Engine Optimization

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Risefluence | TikTok Search Optimization

The insight "escape competition through authenticity" suggests that content creators can differentiate themselves and avoid direct competition by embracing and showcasing their unique qualities, perspectives, and experiences.

Person Icon stepping out of a line and taking the risk of embracing their individuality.

Stand Out In a Crowd

Risefluence | How To Escape Competition Through Authenticty

Engagement rate, rather than follower count, is a more reliable indicator of a creator's influence. Nano and micro-influencers often have higher engagement, suggesting brands should prioritize engagement over follower numbers.

Engagement rate, rather than follower count, is a more reliable indicator of a creator's influence. Nano and micro-influencers often have higher engagement, suggesting brands should prioritize engagement over follower numbers. Authenticity, consistent posting, and audience interaction are key to driving engagement and, ultimately, performance.

Average engagement rate benchamrks across six key channel sizes on each of the major social media platforms. 

Social Media Engagement Benchmarks

Risefluence | Engagement vs. Follower Size

description of the main reasons why brand marketers prefer to work with smaller influencers. Reasons highlight less expensive, easier to work with, openness to feedback, and stronger engagement/alignment with their content

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Photo describing the level of AI use by content creators and influencer marketers

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Stay ahead in 2024's Influencer Marketing landscape with authentic content, micro-influencer impact, and AI supercharged content creation. Discover why authentic engagement is key to building consumer trust, how micro-influencers offer higher engagement with niche audiences, and explore the role of AI in revolutionizing content strategies. 

Stay ahead in 2024's Influencer Marketing landscape with our insightful blog post. Uncover the emerging trends shaping the industry: Authentic Content, Micro-Influencer Impact, and AI in Content Creation. Discover why authentic engagement is key to building consumer trust, how micro-influencers offer higher engagement with niche audiences, and explore the role of AI in revolutionizing content strategies. Ideal for digital marketers and brands looking to capitalize on these trends for impactful influencer campaigns. Dive into strategies for authentic partnerships, leveraging micro-influencer potential, and integrating AI for content excellence. 

photo that highlights the year over year spend growth in US influencer marketing and their total spend by annual measurements

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Risefluence | 2024 Predictions For Influencer Marketing

Maximize your holiday marketing strategy by partnering with content creators and influencers. With Cyber Week's growing global prominence, brands and ad agencies have a golden opportunity to boost sales and awareness. Discover best practices for holiday collaborations on top-performing platforms like Instagram, TikTok, YouTube, and more. Whether it's authentic storytelling, unique discount offers, or festive challenges, tapping into the right social channels ensures heightened engagement. Brands seeking ideal influencer matches can expedite the process with Risefluence. Dive into our guide for comprehensive insights on creating impactful holiday campaigns.

A Wreath Made Out of Dollar Bills

Risefluence | A Holiday Guide For Leveraging Content Creators & Influencers

Unlocking the Potential of User-Generated Content (UGC) in Modern Marketing. We explore how UGC is reshaping the digital marketing landscape, driving authenticity, trust, and performance. Discover key insights and statistics on why UGC is on the rise, offering unparalleled opportunities for brands and content creators alike. We recommend advertisers embrace the future of marketing with UGC's power to engage, influence, and inspire their audience.

Explore the Phenomenon of User-Generated Content (UGC) Videos in Marketing. Discover how UGC is reshaping the way brands connect with their audiences, driving authenticity and trust. Uncover the key reasons behind the success of UGC videos for brands, including credibility, cost-effectiveness, and engagement. Learn why the UGC trend is poised for continued growth and what the future holds for UGC in marketing. Aspiring content creators, find out how you can partner with brands and make your mark in this exciting UGC revolution. Embrace authenticity and join the UGC movement that's redefining digital marketing

Man and woman working on a whiteboard to analyze the performance of user generated content in their marketing efforts

User Generated Content Marketers Measuring Performance

Risefluence | The Rise of User Generated Content

Introducing Risefluence, the influencer marketplace built to connect content creators with brand advertisers for marketing opportunities

Introducing Risefluence, the influencer marketplace built to connect content creators with brand advertisers. We know that it can be hard for up-and-coming social media influencers to find the right opportunities and monetize their content. That's why we created Risefluence, to provide a one-stop-shop for content creators to find and apply to valuable marketing campaigns.

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