TikTok recently launched Creator Search Insights, which is a new feature that makes it easier to track trending search terms on the platform, find high demand topics, products, and content ideas that can take your views and engagement to the next level. 

TikTok recently launched Creator Search Insights, which is a new feature that makes it easier to track trending search terms on the platform, find high demand topics, products, and content ideas that can take your views and engagement to the next level. Creators can see which topics are most popular based on a popularity score or the Recommended Topic label next to the search term. These topics have a high potential for engagement and creators can reference these labels as they shape their content strategies and chart their creative direction.

TikTok Creator Search Insights & TikTok Search Engine Optimization

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Risefluence | TikTok Search Optimization

The insight "escape competition through authenticity" suggests that content creators can differentiate themselves and avoid direct competition by embracing and showcasing their unique qualities, perspectives, and experiences.

Person Icon stepping out of a line and taking the risk of embracing their individuality.

Stand Out In a Crowd

Risefluence | How To Escape Competition Through Authenticty

Engagement rate, rather than follower count, is a more reliable indicator of a creator's influence. Nano and micro-influencers often have higher engagement, suggesting brands should prioritize engagement over follower numbers.

Engagement rate, rather than follower count, is a more reliable indicator of a creator's influence. Nano and micro-influencers often have higher engagement, suggesting brands should prioritize engagement over follower numbers. Authenticity, consistent posting, and audience interaction are key to driving engagement and, ultimately, performance.

Average engagement rate benchamrks across six key channel sizes on each of the major social media platforms. 

Social Media Engagement Benchmarks

Risefluence | Engagement vs. Follower Size

description of the main reasons why brand marketers prefer to work with smaller influencers. Reasons highlight less expensive, easier to work with, openness to feedback, and stronger engagement/alignment with their content

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Photo describing the level of AI use by content creators and influencer marketers

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Stay ahead in 2024's Influencer Marketing landscape with authentic content, micro-influencer impact, and AI supercharged content creation. Discover why authentic engagement is key to building consumer trust, how micro-influencers offer higher engagement with niche audiences, and explore the role of AI in revolutionizing content strategies. 

Stay ahead in 2024's Influencer Marketing landscape with our insightful blog post. Uncover the emerging trends shaping the industry: Authentic Content, Micro-Influencer Impact, and AI in Content Creation. Discover why authentic engagement is key to building consumer trust, how micro-influencers offer higher engagement with niche audiences, and explore the role of AI in revolutionizing content strategies. Ideal for digital marketers and brands looking to capitalize on these trends for impactful influencer campaigns. Dive into strategies for authentic partnerships, leveraging micro-influencer potential, and integrating AI for content excellence. 

photo that highlights the year over year spend growth in US influencer marketing and their total spend by annual measurements

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Risefluence | 2024 Predictions For Influencer Marketing

Maximize your holiday marketing strategy by partnering with content creators and influencers. With Cyber Week's growing global prominence, brands and ad agencies have a golden opportunity to boost sales and awareness. Discover best practices for holiday collaborations on top-performing platforms like Instagram, TikTok, YouTube, and more. Whether it's authentic storytelling, unique discount offers, or festive challenges, tapping into the right social channels ensures heightened engagement. Brands seeking ideal influencer matches can expedite the process with Risefluence. Dive into our guide for comprehensive insights on creating impactful holiday campaigns.

A Wreath Made Out of Dollar Bills

Risefluence | A Holiday Guide For Leveraging Content Creators & Influencers

Unlocking the Potential of User-Generated Content (UGC) in Modern Marketing. We explore how UGC is reshaping the digital marketing landscape, driving authenticity, trust, and performance. Discover key insights and statistics on why UGC is on the rise, offering unparalleled opportunities for brands and content creators alike. We recommend advertisers embrace the future of marketing with UGC's power to engage, influence, and inspire their audience.

Explore the Phenomenon of User-Generated Content (UGC) Videos in Marketing. Discover how UGC is reshaping the way brands connect with their audiences, driving authenticity and trust. Uncover the key reasons behind the success of UGC videos for brands, including credibility, cost-effectiveness, and engagement. Learn why the UGC trend is poised for continued growth and what the future holds for UGC in marketing. Aspiring content creators, find out how you can partner with brands and make your mark in this exciting UGC revolution. Embrace authenticity and join the UGC movement that's redefining digital marketing

Man and woman working on a whiteboard to analyze the performance of user generated content in their marketing efforts

User Generated Content Marketers Measuring Performance

Risefluence | The Rise of User Generated Content

Introducing Risefluence, the influencer marketplace built to connect content creators with brand advertisers for marketing opportunities

Introducing Risefluence, the influencer marketplace built to connect content creators with brand advertisers. We know that it can be hard for up-and-coming social media influencers to find the right opportunities and monetize their content. That's why we created Risefluence, to provide a one-stop-shop for content creators to find and apply to valuable marketing campaigns.

Black and White Flavicon Risefluence Logo "Rise"

Risefluence Flavicon Logo

Risefluence | Blog Introducing Risefluence

Marketers face changing measurement dynamics due to privacy regulations and user preferences. All measurement methods should align with business objectives for effective marketing evaluation.

In today's marketing landscape, measurement is crucial for success. The principles of measurement remain important despite the rise of social media influencers. Marketers face changing measurement dynamics due to privacy regulations and user preferences. Five effective methods for measuring campaign success are: using affiliate links to track engagement and conversions, monitoring engagement and impressions to gauge audience interaction, employing unique promo codes to attribute sales, utilizing UTM parameters to identify traffic sources, and conducting period-over-period measurements. User surveys offer insights, although they might not provide precise attribution. Return on Ad Spend (ROAS) measures ROI; profitability considerations and alignment with business goals are vital. Cost Per Thousand Impressions (CPM) is another metric useful for brand marketing. All measurement methods should align with business objectives for effective marketing evaluation.

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Marketing Professional Reviewing Their Strategy

Risefluence | How To Measure Campaign Success For Influencer Marketing

Influencer marketing empowers brands to connect with engaged audiences and boost their products. Collaborating with multiple smaller influencers instead of one large influencer can offer advantages like targeted reach, authenticity, and increased engagement. 

Influencer marketing empowers brands to connect with engaged audiences and boost their products. Tips for leveraging influencers include aligning them with brand values, setting clear goals, providing detailed briefs, and measuring results. Authenticity and trust are key in influencer marketing due to relatable, personal content. Collaborating with multiple smaller influencers instead of one large influencer can offer advantages like targeted reach, authenticity, and increased engagement. This approach aligns with cost-effective strategies and enables brands to achieve their marketing objectives through relatable, credible influencer partnerships that yield tangible results.

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Group of Creators Socializing In Coffee Shop

Risefluence | How Brands Can Tap Into the Creator Economy

Entering the creator economy offers earning potential based on influencer reach, engagement rate, social media platform, content type, and production effort. Influencer tiers range from nano to mega based on following size and reach.

Entering the creator economy offers earning potential based on influencer reach, engagement rate, social media platform, content type, and production effort. Influencer tiers range from nano to mega based on following size. Engagement rates reflect relevance, authenticity, and frequency. Content types include shoutouts, giveaways, affiliate marketing, sponsored content, and brand ambassadorships. Earning potential by channel varies.  While estimates fluctuate due to factors, understanding these figures empowers informed discussions with brand partners in the creator economy.

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